The Right Experts for Your Exact Challenge.
Assembled Specifically for You.
Most AI consulting firms staff your engagement from whoever's available on their bench. Reboot builds your team from scratch — selecting the best-in-class specialist for each dimension of your challenge. One engagement. One point of accountability. Real results.
Trusted by Fortune 100 companies, high-growth startups, and enterprise leaders across North America.
Bloomingdale's · Google · Mastercard · Citi · Atlassian · and 25+ others.
Your Executives Are Ready for AI. Is Your Organization?
The companies falling behind on AI aren't failing because they lack ambition, budget, or even technology. They're failing because of five organizational gaps that almost no one talks about.
Gap 1 — Ownership Is Unclear
AI initiatives live in the org chart no-man's-land between IT, Operations, and the C-suite. No one owns it. Nothing ships.
Gap 2 — Data Exists but Isn't Connected
The raw ingredients for AI are there. But the infrastructure to connect and activate it is missing.
Gap 3 — Vendor AI Creates Local Optimization
Every vendor's AI solves for their silo. No one is optimizing your whole operation.
Gap 4 — Custom Builds Are Overestimated
Organizations believe they need bespoke AI models. Most don't. They need better implementation of what already exists.
Gap 5 — The Automation vs. Reimagination Clarity Gap
Leaders chase quick automation wins when the real opportunity is process redesign.
"AI advantage does not come from advanced models, experimentation volume, or being first to adopt new tools. It comes from disciplined execution."
— Reboot Ventures research, January 2026
Our Engagement Model: From Assessment to Impact
We don't parachute in with a generic strategy deck. We assemble the right team for your challenge, learn your business thoroughly, and deliver a clear, prioritized roadmap — with transparent pricing and no surprises.
Phase 0: Pre-Kickoff
2–3 DaysBefore we start the clock, we do our homework. We review your existing tech stack, strategy docs, org charts, and any prior AI efforts. By Day 1 of Discovery, we already know your business.
Phase 1: Discovery
Weeks 1–4We conduct stakeholder interviews, map your data flows and systems, and assess AI readiness across five dimensions: organizational structure, data infrastructure, operations and security, revenue and customer experience, and technology stack.
✓ Deliverable: AI Readiness Report + Opportunity Map
Phase 2: Opportunity Mapping
Weeks 5–6We score every identified opportunity against six factors: business impact, implementation effort, time-to-value, risk and governance complexity, data readiness, and adoption readiness.
Phase 3: Prioritization & Roadmap
Week 7We consolidate findings into a phased AI roadmap with clear ownership, resource requirements, and milestone definitions. We provide an explicit Build vs. Buy vs. Partner recommendation for each initiative.
Phase 4: Readout
Week 8We present the full roadmap to your executive team and board-level stakeholders. The deliverable is presentation-ready, decision-ready, and built to survive a tough Q&A.
✓ Deliverable: Full AI Roadmap + Board-Ready Presentation
Transparent, Fixed-Fee Pricing
Every engagement is priced at a fixed fee — Phases 0 through 4, regardless of scope. No hourly rates, no scope creep surprises, no change orders for the work we said we'd do.
Discuss Availability & Pricing →Senior Practitioners. Not Theorists.
Every Reboot engagement is led by a principal with decades of real operating experience. We've built companies, run P&Ls, led enterprise transformations, and guided CEOs through the hardest calls they've ever made.
Vib Prasad
Managing Partner
Vib brings 25+ years of experience as a CEO and technology executive. He founded CourtLink, a legal research platform acquired by LexisNexis, and has since led AI strategy and digital transformation initiatives. A certified AI specialist and Wharton MBA, Vib works directly with C-suite leaders to cut through the hype, define what's actually achievable, and build the internal capacity to deliver.
Jason Wrubel
Managing Partner
Jason has spent 25+ years advising more than 130 C-level executives on operational transformation, change management, and the human side of technology adoption. His background spans Fortune 100 companies and high-growth startups, with deep expertise in building cross-functional execution frameworks.
Jason Bennett
Managing Partner
Jason brings 20+ years of experience scaling engineering organizations and modernizing enterprise technology. A former Google executive, he has led engineering transformations at companies ranging from high-growth startups to global enterprises.
Michael Weinberg
Expert, AI-Native Data Architecture
Michael pioneers AI-native data architecture, transforming complex, fragmented data into actionable intelligence. He helps organizations move from raw data to strategic insight by designing the infrastructure that makes AI actually work at scale.
Norm Metcalfe
Expert, AI Infrastructure Engineering
Norm is an engineering leader with 15+ years of experience building and scaling technology organizations. His current focus is the infrastructure layer that makes AI work in production: LLM integration, vector database management, RAG systems, and model deployment.
Matt Powers
Expert, AI & Product Engineering
Matt is a 20+ year technology leader with ML and AI patents to his name. He has built extensible, production-grade AI infrastructure across four distinct growth phases: AI transformation, hyper-scaling, venture growth, and PE acquisition.
Marina Vytovtova
Expert, Product Strategy & Discovery
Marina is a fractional product leader with 15+ years of experience helping organizations de-risk and accelerate development by validating ideas before building them. She specializes in product discovery — understanding what customers actually need.
Shukti Ghosh
Expert, Strategic Finance
Shukti is a fractional CFO with 20 years of experience in strategic finance across startups to Fortune 50 companies. A Columbia MBA, she specializes in translating AI investments into financial models that boards and investors understand.
Scott King
Expert, GTM Strategy
Scott is a sales leader with 25+ years of experience across sales enablement, sales structure design, and client experience. He is the architect of Reboot's go-to-market approach and the principal behind the firm's 'purpose-built' positioning framework.
Stuart Kerr
Expert, AI Strategy & Revenue Growth
Stuart brings 30 years of experience guiding companies through transformative growth. He has led eight firms through major strategic inflection points — two of which achieved IPOs with valuations exceeding $2 billion.
Marco Greenberg
Expert, Strategic Communications & Market Positioning
Marco is a startup communications strategist with 30+ years of experience turning complex ideas into compelling narratives. An early team member at Akamai during its IPO, he has guided multiple startups through successful acquisitions.
Why Senior Leaders Choose Reboot
The traditional consulting model was built for a world of generalists and bench capacity. AI transformation requires specialists, accountability, and genuine executive engagement — from Day 1.
We Don't Start by Doing AI.
Every other firm starts by proposing AI tools and pilots. We start by understanding your business — your workflows, your data, your people, your competitive situation. Then we figure out where AI actually creates value.
Purpose-Built Teams. Not Whatever's Available.
When McKinsey or Deloitte staff your engagement, they pull from whoever's available on their bench. Reboot builds your team from scratch — selecting the best-in-class specialist for each dimension of your challenge.
Operator-Led. Not Theorist-Led.
Every Reboot principal has run something: a P&L, an engineering organization, a product team, a finance function. We know what it takes to make decisions stick, because we've been in the room where the decisions are made.
One Engagement. Comprehensive Coverage.
Hiring five agencies means five discovery processes and five sets of recommendations that don't align. Reboot provides a single executive-level view across all dimensions of your AI challenge.
Strategic Oversight. Real Accountability.
Every Reboot engagement has a named senior principal accountable for outcomes from Day 1. Not a project manager. Not a steering committee. A principal with skin in the game who owns the result.
We Stay Agile by Being Selective.
We work with a limited number of clients at any given time. It means every client gets genuine senior attention. No bait-and-switch. No partner who disappears after the kickoff.
"The question isn't whether to pursue AI transformation — the question is whether you'll have access to the team that can actually execute it."
— Reboot Ventures
Whether You're Looking to Transform or Looking to Build — Reboot Is for You.
For Enterprise Leaders
You're a CEO, COO, CTO, or board member at an organization with real AI ambitions.
Reboot is right for you if:
- • AI is a stated priority but execution hasn't started
- • Pilots exist but lack coordination or measurable results
- • You want independent guidance free from vendor incentives
- • You need senior expertise, not a junior consulting bench
For Senior AI Practitioners
Reboot operates as a curated network of best-in-breed specialists.
We're looking for practitioners with:
- • 15+ years hands-on experience in AI, data, or engineering
- • A track record of leading implementations
- • Interest in high-impact, project-based work
- • The ability to work as a peer alongside a senior team
Insights From the Field
Practical perspectives on AI transformation for senior executives — without the hype, without the vendor pitch.
Articles coming soon.
View all insights →Ready to Stop Planning and Start Executing?
Schedule a 30-minute intro call with one of our partners. No pitch. No deck. Just an honest conversation about where you are, where you want to go, and whether Reboot is the right fit.
Clients Who Were Stuck. Now Moving.
B2B Software Company, ~45 Employees
AI Operationalization
Beauty Technology Company, ~1,000 Employees
MarTech Stack Rationalization
Companies We've Worked With